While we raise Turkish companies in Europe to global standards, we focus on social benefits through projects that create added value for society.
Who is the BrandUp 101 training for?
BrandUp 101 training is designed for brand or company owners and senior executives who feel that their current brand perception has become outdated or worn out and want to re-establish themselves more strongly in the market. In the BrandUp training, you will develop a rebranding strategy and gain a roadmap to strengthen the brand value that has weakened over time.
What is the content of the training?
What is the relevance of clarifying the meanings of brand, marketing, advertising, and sales terms to branding?
Where did the brand go wrong?
How might the price and sales points of the current brand affect its current positioning?
What should be considered in the new brand positioning?
What is the importance of target audience segmentation and analysis in new brand positioning?
How do qualitative and quantitative research analyses affect new brand positioning?
The relationship between new positioning and brand name.
Can a long-used brand name be changed?
What is the effect of the rebranding strategy on sales, profit, and brand perception?
What should be done to positively reflect the rebranding strategy on brand value?
New brand identity, brand archetypes, and brand strategy.
How should the new marketing strategy be developed?
Does rebranding mean a new logo?
Methods for setting goals, strategies, and tactics during rebranding.
Financial benefits of rebranding.
Q&A
What is the contribution of the training to your existing brand?
The training will contribute to selling your brand’s products at their deserved high value and growing market share. BrandUp 101 training will help you create a new, fresh identity and promise for your brand (rebranding) and develop your marketing roadmap to strongly manage the perception of your new brand identity.
