Who is this training for?
Large companies that have become national brands and have the infrastructure suitable for becoming global brands, and entrepreneurs who want to create a world brand from scratch.
What is the content of the training?
What are the differences between a national brand and a global brand?
What are the necessary criteria to become a world brand?
What is the difference between brand value and company value?
Interbrand brand valuation criteria.
Which brands can enter the “Interbrand Top 100 Global Brands” list?
What is cultural adaptation?
How to conduct target audience analysis and segmentation?
COBI analysis.
How should a global brand name be developed?
The story, personality, soul, and archetypes of the brand.
What is the role of brand name registration and internet domain in globalization?
How should global brand perception management be done?
How should global brand crisis management be done?
How should global brands work with communication agencies?
How should global brand marketing strategies be developed?
Methods to determine goals, strategies, and tactics while globalizing.
What is the role of market research in developing global brand strategy?
How to develop branch and franchising strategies while globalizing?
What should the organizational chart of a world brand look like?
What is the contribution of the Turquality program to globalization?
What are the financial returns of being a global brand?
Q&A
What is the contribution of the training to your brand?
This training will help you set a roadmap for your brand to become a loved, loving, and valuable world brand; at the same time, it will provide tips to increase brand value and make company value even more valuable.
