Entrepreneur, Brand Architect, Academic, Author
With extensive experience in communication and brand consultancy, Ömer Şengüler is dedicated to helping personal and corporate brands unlock and express their full potential. Specializing in brand management, marketing strategies, and perception management, he supports individuals and organizations in achieving strong national and international positioning. He also teaches at Istanbul Commerce University and organizes educational seminars.
King Saud University, Faculty of Social Sciences, Riyadh, Saudi Arabia (1985)
Istanbul University, Institute of Business Economics, Turkey (1990)
Marmara University, Institute of Social Sciences, Turkey (1991)
MIT Sloan School of Management / ASP, USA, MA (2000)
Focus: Entrepreneurship Development, Diplomacy, Negotiation Skills
Harvard Business School, OPM/Executive MBA, USA (2002)
Bilgi University, EU Law (LL.M.), Turkey (2004)
Global Magic Brands, Istanbul – Founder & Chairman (2011 – Present)
Develops positioning, marketing, and communication strategies for national and international brands.
Has worked with major brands including LC Waikiki, Turkish Airlines, Galatasaray Sports Club, and BMC Automotive.
Next Generation Media, Istanbul – CEO (2009 – 2011)
Led one of Turkey’s largest indoor digital screen advertising networks.
Magic Advertising & Communication, Istanbul – Founder & CEO (1994 – 2000)
Pioneered innovative advertising platforms in Turkey such as bus advertising and branded bus stops.
Clear Channel Turkey – CEO (1999 – 2000)
Managed the company after Clear Channel Inc. acquired shares of Panel, Magic, and Mars.
Brand Creation & Management
Marketing Strategies & Perception Management
Communication & Leadership Development
Entrepreneurship & Diplomacy
Brand management and positioning
Marketing strategies and perception management
Communication and leadership development
Educational seminars and consultancy
Personal and corporate brand building
Lecturer at Istanbul Commerce University, Graduate Programs
Teaches courses on Brand Creation, Global Brand Management, Luxury Brand Management, and Brand Management in Times of Crisis.
Serves as a board member or trustee in several foundations and NGOs including TÜGEV, ICVB, Haliç University, TTG, and the Koruncuk Foundation.
