While we raise Turkish companies in Europe to global standards, we focus on social benefits through projects that create added value for society.
Who is the training for?
FamilyUp 101 training is designed for individuals who are shareholders, board members, or senior executives in a family business. It serves as a guide for decision-makers in family companies who have concerns about the brand’s longevity.
What is the content of the training?
What are the key differences between family businesses and other companies?
How should cultural adaptation between generations be managed in family businesses?
How should generations learn from each other in family companies?
What is the relationship between family businesses and MICE (Meetings, Incentives, Conferences, and Exhibitions)?
How should Marketing Management Culture be in a family business?
How should brand management be conducted in a family business?
How should crisis management be handled in a family business?
How to read financial statements in a family business?
What are the differences between family constitutions, company constitutions, and shareholder agreements?
Dos and don’ts for second-generation leaders.
What is a brand manifesto and how is it developed?
Job descriptions and KPIs (Key Performance Indicators).
What is the brand’s DNA?
How to ensure the immortality of the brand in family businesses?
Perception and crisis management in family businesses.
What are the financial benefits of being a family brand?
Q&A
What contribution will the training make to your family business and brand?
FamilyUp 101 training will help you develop a roadmap that makes it possible for your family business to thrive for many years. The training will contribute to your brand having a timeless lifespan.
